Understand & design
I talk to users, explore their workflows and turn complex needs into prototypes and clear interfaces.
My current role · 2021–Present
I help turn a complex B2B platform into tools people understand and use.
From talking to users and shaping ideas to working with developers and supporting releases, I help bring the whole product together.

The product I work on
Inact Now helps businesses decide what to act on across their supply chain. It brings customers, products, suppliers and stock into one view, so teams can understand how they affect each other.
That can mean spotting stock that ties up money, or checking which customers rely on a product before removing it. Teams can then turn those insights into tasks, assign responsibility and follow up.
Explore Inact Now ↗My role
I talk to users, explore their workflows and turn complex needs into prototypes and clear interfaces.
I coordinate a team of four developers, help prioritise the roadmap and take features through testing and release.
I help users get value from the platform through training, webinars and feedback that informs what we build next.
My work spans the platform’s rebrand, admin tools, reusable templates and new ways to explore data.
A closer look
Want to see a few of the challenges I’ve worked through at Inact? These examples show how I approach a problem, the decisions along the way, and what we ended up building.
Some are about making a complex interaction feel simple. Others are tools I’ve built to make everyday work easier. I’ll add more stories here as I go.